· Its name comes from being “precise and fast”.
· It is the biggest change to search algorithm since caffeine in 2010.
· Rolled out in September 2013
What is the purpose of this algorithm?
Hummingbird is primarily aimed at giving Google’s search engine a better grasp at understanding concepts instead of mere words – Amit Singhal (Google Search Chief)
What is the Impact on Users of this Algorithm?
· Search: “Where can I get Strawberry Cake?” then Google Search before Hummingbird update is: “Where strawberry cake”.
· Now Search: “Where can I get Strawberry Cake?” the Google Search Hummingbird’s way is: “Where can I get Strawberry Cake?”
· Conversational Search – Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or the meaning – is taken into account, rather than particular words. The main goal is to provide pages matching with the meaning of the search rather than the pages that contain just a few words.
What is impact of this algorithm for SEO Prospective?
· No more anchors?
· Low quality directories/bookmarking/articles directories are the past thing.
· Clear Indication – Better Reviews = Better Ranking.
Is Page Rank Finally Dead?
After Hummingbird – “maybe it hasn’t” technically, but in practice, Google’s failure to update the page rank values might effectively be killing it, all the same. “Search results”.
Unlinked URL Indexing – Google’s John Mueller confirmed that Google will use URLs or Domain Names within content that are unlinked, i.e. without a ‘href’ attribute, to discover and index new pages of content.
Beware Bad Merchants!! – March 9, 2013: Matt Cutts said, “We might have a potential new launch later this year, maybe a bit earlier; on looking whether we can do a better job on the quality of merchants; because we don’t want low quality experience merchants to be ranked higher in search results.”
What is Better Solution of this Algorithm?
· Have use original, high-quality content on website.
· Avoiding Hiding Text
· Claim Authorship of your content.
· Keep your sites updated
· Create a content marketing strategy by knowing your customer base.
What is the presumption of this algorithm?
· Topic Modeling – Topic modeling is an efficient way to make sense of the large volume of text we (and search engines like Google, Yahoo and Bing) find on the web.
· Co-citation – Pages that link at competing sites which also link to your site make it easy for search engines to understand what community you website belongs to.
· Co-occurrence – Refers to the association of some particular phrases – or more specifically, important keywords – that come in close proximity to each other. This close proximity of important keywords develops an association and relation that are understandable by Google as an important search engine factor.
Social Media + Impact on Search
· It is the biggest change to search algorithm since caffeine in 2010.
· Rolled out in September 2013
What is the purpose of this algorithm?
Hummingbird is primarily aimed at giving Google’s search engine a better grasp at understanding concepts instead of mere words – Amit Singhal (Google Search Chief)
What is the Impact on Users of this Algorithm?
· Search: “Where can I get Strawberry Cake?” then Google Search before Hummingbird update is: “Where strawberry cake”.
· Now Search: “Where can I get Strawberry Cake?” the Google Search Hummingbird’s way is: “Where can I get Strawberry Cake?”
· Conversational Search – Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or the meaning – is taken into account, rather than particular words. The main goal is to provide pages matching with the meaning of the search rather than the pages that contain just a few words.
What is impact of this algorithm for SEO Prospective?
· No more anchors?
· Low quality directories/bookmarking/articles directories are the past thing.
· Clear Indication – Better Reviews = Better Ranking.
Is Page Rank Finally Dead?
After Hummingbird – “maybe it hasn’t” technically, but in practice, Google’s failure to update the page rank values might effectively be killing it, all the same. “Search results”.
Unlinked URL Indexing – Google’s John Mueller confirmed that Google will use URLs or Domain Names within content that are unlinked, i.e. without a ‘href’ attribute, to discover and index new pages of content.
Beware Bad Merchants!! – March 9, 2013: Matt Cutts said, “We might have a potential new launch later this year, maybe a bit earlier; on looking whether we can do a better job on the quality of merchants; because we don’t want low quality experience merchants to be ranked higher in search results.”
What is Better Solution of this Algorithm?
· Have use original, high-quality content on website.
· Avoiding Hiding Text
· Claim Authorship of your content.
· Keep your sites updated
· Create a content marketing strategy by knowing your customer base.
What is the presumption of this algorithm?
· Topic Modeling – Topic modeling is an efficient way to make sense of the large volume of text we (and search engines like Google, Yahoo and Bing) find on the web.
· Co-citation – Pages that link at competing sites which also link to your site make it easy for search engines to understand what community you website belongs to.
· Co-occurrence – Refers to the association of some particular phrases – or more specifically, important keywords – that come in close proximity to each other. This close proximity of important keywords develops an association and relation that are understandable by Google as an important search engine factor.
Social Media + Impact on Search
What are Experts views about this algorithm?
1) Techcrunch – The new algorithm allows Goolge to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.
2) Mashable: The new algorithm is meant to keep up with longer, more advanced search queries that come through Google.
3) “Hummingbird” is the company’s effort to much the meaning of queries with that of documents on the internet, said Amit Singhal.
4) “No one seems to have generally lost traffic, unlike some other algorithmic changes, which often produce vocal ‘losers’ and silent ‘winners,” SearchEngineLand’s Danny Sullivan told VentureBeat by email.
5) SEO Consultant Andrew Shotland, puts it slightly differently: “Hummingbird is forcing website owners to ask, ‘How can I answer questions that customers are asking Google?’ This is really no difference from what SEO people are already recommending,” he told VentureBeat.
6) Techmagnate Says: Hummingbird is not a challenge or a threat. It is an opportunity to increase your webstie’s quality and make it more users friendly. At last it will benefit your businesses and help you to grow while providing a more intelligent environment for the users.
Source URL: http://www.techmagnate.com/blog/googles-hummingbird-algorithm-whats-it-all-about/
1) Techcrunch – The new algorithm allows Goolge to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.
2) Mashable: The new algorithm is meant to keep up with longer, more advanced search queries that come through Google.
3) “Hummingbird” is the company’s effort to much the meaning of queries with that of documents on the internet, said Amit Singhal.
4) “No one seems to have generally lost traffic, unlike some other algorithmic changes, which often produce vocal ‘losers’ and silent ‘winners,” SearchEngineLand’s Danny Sullivan told VentureBeat by email.
5) SEO Consultant Andrew Shotland, puts it slightly differently: “Hummingbird is forcing website owners to ask, ‘How can I answer questions that customers are asking Google?’ This is really no difference from what SEO people are already recommending,” he told VentureBeat.
6) Techmagnate Says: Hummingbird is not a challenge or a threat. It is an opportunity to increase your webstie’s quality and make it more users friendly. At last it will benefit your businesses and help you to grow while providing a more intelligent environment for the users.
Source URL: http://www.techmagnate.com/blog/googles-hummingbird-algorithm-whats-it-all-about/
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