In today’s trends Search Engine Optimization (SEO) is constantly changing and updating their strategy. It will big affect to most of all websites to compare last year. Nowadays one most important factor is constantly gaining which is Social Media. A recent research conducted by Search metrics looked at how high-ranking websites use ranking factors in a different way than pages placed promote back in the Google search results.

Impact of Social Media in SEO

In recent study, Social Media is the important role play in SEO. Social signals are playing a huge role in website ranking today. Overall, websites that have a better social media signals to have a good for online marketing and SEO for rank higher. It’s not use for higher ranking but brands needs to share good and eye-catching quality content to their followers and friends will appreciate and share with their networks.

Here are 3 important ways social media power:

1)     Good Social Signals: There are Tweets, +1s, Likes, Shares, and Pins etc. that people attribute to the page. The more and more social signals describe the overall SEO value of the sites.

2)     Mentions: The references to a business names, address and phone numbers on external websites, including social networks.

3)     Backlinks: Talk about the links on other domains that direct back to the websites. That creates a presence on social media sites in a natural way to get backlinks.

E-commerce and Social Media

Most of E-commerce websites, organizations and company need to use social media strategies to increase the attention of customers and new visitors. Here are some top social media websites for any organizations or E-commerce businesses.

1)     Google+: Google+ is very important and new social sharing platform that many brands and products have now utilized, it offers a great potential for Search Engine Optimization. Its Google’s own networks so that more popular your brand on Google+, the higher you’re likely to get rank.

2)     Twitter: One the other most useful social sharing platform for e-commerce business is Twitter. It have one of the most extensive populations of users and for SEO prospective, tweets, re-tweets and favorites are some of the useful social signals on the web. You can share good content on your Twitter audience and their followers for ranking possible can increase.

3)     Pinterest: Many E-commerce brands and products can target their niche audiences on Pinterest by pinning brand or product images related to their industry. There are SEO benefits to be profitable from these social networks. Pinterest profiles rank better in major Search Engines like Google, Yahoo, and Bing etc. in addition to providing many backlinks for your websites.

So that Social Media has been constantly growing up and shows no sign of slowing down. The good news is Social Media Strategy is comparatively simple to implement and gives a huge payoff when done correct.

 
·         Its name comes from being “precise and fast”.

·         It is the biggest change to search algorithm since caffeine in 2010.

·         Rolled out in September 2013

What is the purpose of this algorithm?

Hummingbird is primarily aimed at giving Google’s search engine a better grasp at understanding concepts instead of mere words – Amit Singhal (Google Search Chief)

What is the Impact on Users of this Algorithm?

·         Search: “Where can I get Strawberry Cake?” then Google Search before Hummingbird update is: “Where strawberry cake”.

·         Now Search: “Where can I get Strawberry Cake?” the Google Search Hummingbird’s way is: “Where can I get Strawberry Cake?”

·         Conversational Search – Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or the meaning – is taken into account, rather than particular words. The main goal is to provide pages matching with the meaning of the search rather than the pages that contain just a few words.

What is impact of this algorithm for SEO Prospective?

·         No more anchors?

·         Low quality directories/bookmarking/articles directories are the past thing.

·         Clear Indication – Better Reviews = Better Ranking.

Is Page Rank Finally Dead?

After Hummingbird – “maybe it hasn’t” technically, but in practice, Google’s failure to update the page rank values might effectively be killing it, all the same. “Search results”.

Unlinked URL Indexing – Google’s John Mueller confirmed that Google will use URLs or Domain Names within content that are unlinked, i.e. without a ‘href’ attribute, to discover and index new pages of content.

Beware Bad Merchants!! – March 9, 2013: Matt Cutts said, “We might have a potential new launch later this year, maybe a bit earlier; on looking whether we can do a better job on the quality of merchants; because we don’t want low quality experience merchants to be ranked higher in search results.”

What is Better Solution of this Algorithm?

·         Have use original, high-quality content on website.

·         Avoiding Hiding Text

·         Claim Authorship of your content.

·         Keep your sites updated

·         Create a content marketing strategy by knowing your customer base.

What is the presumption of this algorithm?

·         Topic Modeling – Topic modeling is an efficient way to make sense of the large volume of text we (and search engines like Google, Yahoo and Bing) find on the web.

·         Co-citation – Pages that link at competing sites which also link to your site make it easy for search engines to understand what community you website belongs to.

·         Co-occurrence – Refers to the association of some particular phrases – or more specifically, important keywords – that come in close proximity to each other. This close proximity of important keywords develops an association and relation that are understandable by Google as an important search engine factor.

Social Media + Impact on Search

What are Experts views about this algorithm?

1)      Techcrunch – The new algorithm allows Goolge to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.

2)      Mashable: The new algorithm is meant to keep up with longer, more advanced search queries that come through Google.

3)      “Hummingbird” is the company’s effort to much the meaning of queries with that of documents on the internet, said Amit Singhal.

4)      “No one seems to have generally lost traffic, unlike some other algorithmic changes, which often produce vocal ‘losers’ and silent ‘winners,” SearchEngineLand’s Danny Sullivan told VentureBeat by email.

5)      SEO Consultant Andrew Shotland, puts it slightly differently: “Hummingbird is forcing website owners to ask, ‘How can I answer questions that customers are asking Google?’ This is really no difference from what SEO people are already recommending,” he told VentureBeat.

6)      Techmagnate Says: Hummingbird is not a challenge or a threat. It is an opportunity to increase your webstie’s quality and make it more users friendly. At last it will benefit your businesses and help you to grow while providing a more intelligent environment for the users.

Source URL: http://www.techmagnate.com/blog/googles-hummingbird-algorithm-whats-it-all-about/
 
We all know that Google has announced Penguin update at last week, it will affect the SEO copywriting but the update affects more than just copywriters. After Google Penguin 2.0 update most of webmaster thinks that it is not possible to rank well in Google search engine because when they get better ranking in Google search engine, Google release his updates and they have lost their ranking on it.

Google Penguin Update 2.0

Here is some SEO Strategy you can apply to save your site with Google Updates:

Guest Posting/Blogging

You have use the good meaningful Guest Blog content and post on guest post sites. You have to submit your fresh, unique and better content on guest post sites for review with one or two links only but don’t use more than two links because it is a part of spamming techniques. If they will accept your content which you have posted on their guest post sites, it’s a plus point for your website. Before you submit your content on guest post site, you will know that site’s qualities such as Page Rank, Domain Authority, Site Structure, Number of Backlinks, Quantity of Pages etc.

Avoid low-quality and low-relevance links

Always use fresh content to your websites, Google basically talks about links that are contained in content with no relevance like spammy or highly spin content. Avoid keyword stuffing and don’t over optimize your website copy.

Question Answers Strategy

One of the best ways that helps you increases your site ranking that is Question Answer sites. You have to use Question Answer sites such as wiki, yahoo, stack overflow and etc. you have easily give the question’s answer like a professional and put in your site link be carefully. If you insert your sites link in it with any spam strategy than you will banned from that site and your other question-answer’s all will be removed. It is the new SEO strategy that is used by most of good webmaster and they have got better results quickly today.

Analyse And Remove your Bad Back links

Analyse your sites backlinks and download the list of links pointing to your websites from Google’s Webmaster Tools. You have use any link-analysis tool or go through them manually or contact website owners in order to remove those backlinks which are “Spammy”.

Use Google Disavow Tools

You can use Google Disavow tools to remove your spammy backlinks. If you cannot remove your backlinks through asking the webmasters, you may want to use Google’s Disavow Tool. Generally, you are telling the Google that you do not want those links and they shouldn’t consider with regards to your ranking. It’s very simple tool which you use it. Go head to the Disavow URL Page and upload your links text file that you’d like to ignore. After simply add the URL of each page that you want to remove on a single line along with any efforts you have tried to remove the links. Here are some following things you should always Avoid Or Pay Attention to get success in the post:

Following Things You Should Always Avoid
• Keyword Stuffing
• Over Optimization
• Paid Links
• Duplicate or Spammy Content
• Article Marketing Spam
• Link Exchange
• Forum Profile Spamming
• Unnatural Links

Following Things You Should Pay Attention
• Author Rank
• Local Listing
• Content Marketing
• Produce Quality Content
• Fresh and Unique Content
• Brand Mentions
• Google Authorship
• Local Listing
• Social Media Signals
• Diverse Anchor Text
• Remove Links with no Value
• Follow Webmaster Guidelines

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